In the film, The Love Guru, the Love Guru is played by Mike Myers as Guru Pitka. A real Love Guru is also a Master Love Linguist. Love Linguist is a trademarked term so only the official Love Linguist" can use the term. What is Love Linguistics? Love Linguistics uses Language Linguistics in Love Relationships to uncover hidden meaning in the Words of Love, with Body Language, and the underlying Social and Emotional Intelligence of the lovers. Love Linguist" is a trademarked term using the TM. The In the film, the Love Guru Pitka emphasizes the TM when he has trademarked a phrase.